All Asian Countertrade Inc. is a world-class total trading group with investments in strategic allied businesses. We are committed to delivering quality products and services to our clients while creating competitive advantages and optimum returns for the people we serve: our customers, our suppliers, our employees, our shareholders and our community.
All Asian Countertrade Inc. was founded in 1994 by Michael L. Escaler with the help of Louis Dreyfus and Nissho-Iwai. We began operations with four people and the intention of creating a world-class Filipino trading company that could compete with international trading houses.
Our first major transaction was to supply one of the world's largest non-alcoholic beverage manufacturers with six months of sugar at a time of rising prices. Prior to our entry into the market, the company had been unable to secure a steady source of sugar as traders refused to sell them more than a week's supply. Our arrival gave the company access to half of their sugar requirements at a fixed price, a first in the Philippine sugar industry. It was not long before other industrial sugar users came to seek All Asian's exceptional, custom-made sugar service solutions.
While pioneering ways to help those in demand of sugar, All Asian Countertrade also found ways to assist those supplying sugar. In the same year as our founding, we managed to take control of one of the country's oldest sugar mills, PASUDECO (now Basecom). In order to support the area's sugarcane planters, we began making higher bids for their product, significantly increasing their income and their ability to continue to grow sugar. This helped the lives of many farmers, and gave new life to the 70-year old sugar mill.
As our company grew, we began to establish new businesses in order to enhance our ability to provide sugar to our clients. In 1996, we founded All Asian Transport to have complete control over our delivery schedules. In 2001, we imported a sugar mill from Okinawa, Japan to increase the efficiency of sugar milling in Pampanga, ensuring the province's sugar planting viability. Today, our company consists of a wide range of businesses dedicated to improving the quality of our sugar, our community, our farms and our customer service.
About Our Founder
Prior to establishing All Asian Countertrade, Michael L. Escaler was a sugar trader in New York and London from 1974 to 1993. From 1989 to 1993, he was in charge of procuring sugar and beans from Mexico for the Pillsbury Company, currently a brand of General Mills and The J.M. Smucker Company. Prior to that, Michael was the head of Philipp Brothers' (PhiBro) refined sugar trading operations in London. He moved to PhiBro from ACLI, where he had established the company's London sugar trading operation in 1978 at the age of 27. Michael began his career at Nissho-Iwai in New York, and is a Hall of Fame sprinter for the Ateneo de Manila University.